August 08 2022

TAKING IT TO THE EXTRÊME IN BRIGHTON


TAKING IT TO THE EXTRÊME IN BRIGHTON

 

On the first weekend of August, Extrême brought its bold, unexpected and playful personality to Brighton pride event with a pop-up set up of catwalk, that allowed passers-by to show-off their self-expression and channel their favourite fashion models or drag queens, all whilst enjoying Extreme ice-creams.

 

Staying true to the #TakeItToTheExtreme theme, this pop up was quite interactive one, with the long catwalk with a turntable on the end that rotates, so it allowed people to let go, dance, laugh, have a little fun, express themselves and when reach the end, to strike an extreme pose. And all that with enjoying in ice-creams – over 10,000 people were participating and tried our Extreme ice creams!

 

The sunshine, love, laughter and positivity were shared all weekend across event that attended more than 200.000 people, who got opportunity to #takeittotheextreme with us!