March 18 2021

Roar - Introducing Salted Caramel and Macadamia

Wildly delicious and indulgent ice cream brand RØAR is excited to reveal the latest addition to its plant-based range. Introducing Salted Caramel and Macadamia.

RØAR make no compromise on the taste, quality or enjoyment. Exploding with passion, energy and heart, RØAR exist to create delicious and creative ice-cream flavours that really satisfy.

Made exclusively from raw, high quality ingredients all sourced from nature, the new flavour is made up from a premium vanilla almond milk base and swirled with salted caramel and caramelised macadamias throughout.

Roar ice cream tub


Salted Caramel and Macadamia joins the existing range of Hazelnut Chocolate Cookie, Hemp Seed Chocolate Brownie and Coconut Mango Passionfruit Oat Cookie. RØAR marries high quality plant-based ingredients with the luxurious flavours of Caramel, Hazelnut, Coconut and Chocolate. The range is free from palm oil and all cocoa is UTZ Certified (part of Rainforest Alliance).

RØAR is about a conscious mindset, social responsibility and caring for animal welfare. Research has found plant-based meal occasions have increased in the past four years and an increase in consumer demand shows that 83% of plant-based meals are being eaten by non-vegans. 1

The care for animal welfare expands beyond ingredients, with a long-term partnership with Panthera supporting the TIGERS FOREVER fund. Panthera is the only organisation in the world devoted exclusively to the conservation of the world’s wild cats with the TIGERS FOREVER fund aiming to increase tiger numbers by at least 50% over a ten-year period. RØAR is a financial sponsor of Panthera and supports all their initiatives on education and awareness.

1 Kantar Worldpanel Usage 2019


Roar ice cream scoop


The Salted Caramel and Macadamia ice-cream will be available in Spring from key retailers including Tesco, Sainsburys, Waitrose and M&S with an RRP of £5.00.