March 18 2021
NUII EXPANDS PRODUCT RANGE FOLLOWING YEAR OF GROWTH
Decadent and luxurious, Caramel White Chocolate & Texan Pecan features creamy ice cream swirled with a delicious dark, malty, caramel sauce, with more caramel mixed into the white chocolate coating to give it its unique blonde colour and smoky caramel taste. It has pieces of buttery pecan sprinkled generously on top for extra crunch and bite and is the perfect blend of salty and sweet.
Already available in Asda, it will continue to roll out in supermarkets nationwide until 1st March 2021. The product has an RRP of £3.89 for three individual ice creams.
Brunhilde van Antwerp, UK Head of Marketing at Froneri comments, “We have an exciting summer planned for Nuii, with a full marketing campaign in the pipeline which will feature TV, PR and social media activity. Nuii is so much more than just a chocolate coated ice cream on a stick. It ranks above the market average for being modern, innovative and adventurous 1 and we are excited to launch this new flavour and take consumers on a thrilling new taste adventure.”
1 Nielsen data to 26.12.20
2 Category Tracker, Savanta, 2020