CADBURY ICE CREAM LAUNCHES NEW CARAMILK RANGE

CADBURY ICE CREAM LAUNCHES NEW CARAMILK RANGE

Introducing Cadbury Caramilk ice cream stick and tub, launching 2023

Introducing our newest addition to our Cadbury ice cream portfolio, Cadbury Caramilk.

Available from February 2023, Cadbury Caramilk will launch across two formats, sticks and tubs ensuring there is an ice cream for everyone.

The Cadbury Caramilk ice cream range marks the latest launch from into our Cadbury ice cream portfolio, which already includes household favourites such as Cadbury Dairy Milk chocolate sticks and the most recent launch of Cadbury Dark Milk.

The cult flavour favourite which first launched its confectionary in the UK in June 2021 will now be available in ice cream form, with a velvety smooth centre, coated in a delicious golden blend of caramelised white chocolate, made from real Cadbury Caramilk. 

The Cadbury Caramilk ice cream stick, which recently launched in Australia, has gone down a treat with consumers, so the UK launch is aiming to bring incremental growth, attracting more Cadbury ice cream fans with a particular focus on the millennial audience. Aiding this is the Cadbury Caramilk tub, with a golden caramel chocolate centre, the tub is the perfect treat to share with the family.

Cadbury Caramilk will be readily available to consume at home in both stick and tub form, a satisfying golden treat for the whole family. Alongside being a take home treat, Caramilk will be available for consumption on the go for those moments of indulgence.

We have an exciting launch planned for Caramilk, with a full marketing campaign in the pipeline which will feature a Digital Campaign, PR and social media activity.

Cadbury is the number one grocery brand in the UK (The Grocer, Britain’s biggest brands, March 2022) and the 4th biggest brand in ice cream, growing ahead of the category (Nielsen Total Coverage, 52we 21.05.22, value) and is set to strengthen its market share with the new Caramilk range.

Cadbury Caramilk, will be sold as part of the sticks and tubs range and will be made available in ASDA from February and all major retailers thereafter.